Rachel West
Consumer Experience

Rachel West is a digital strategist, entrepreneur, and retail venture capitalist who leads Singletto's consumer-focused initiatives for Oxafence products across both e-commerce and brick-and-mortar retail sectors.

Previously, Rachel led early-stage retail investments and helped build a network of over 50 mentors at RevTech Ventures, a Dallas-based retail accelerator and VC firm. She later founded a successful behavioral finance platform that significantly improved users' financial outcomes using scientifically-backed methods, providing valuable insights into consumer engagement and behavior change that she now applies to Singletto’s consumer strategy.

Rachel also directed digital transformation initiatives for Fortune 500 clients at Credera, where she architected omni-channel frameworks that enhanced customer acquisition and engagement.

Rachel holds a BBA in Economics and Business Fellows with a concentration in Biochemistry from Baylor University.